#IAMDIFFERENT : Penshoppe's Anti-Bullying Campaign

Bullying has become so normal and so rampant nowadays that it has become one of the world's largest societal problem. Countless lives have been lost, millions of hearts broken and lots of families destroyed because of it. It is very easy to say "stand up for yourself" or "just be yourself" but people and situations are never alike. And when it all comes down to it, sometimes all that a person going through it need are other people to draw strength from. Sometimes, they just need someone to take a stand with them and for them. In a world where being different results to being mocked, isolated, and bullied, now is the time to empower today’s youth to celebrate their uniqueness. This is what local retail brand Penshoppe aims to communicate with the launch of their newest campaign #IAmDifferent. More below... 

Meet the New #CLUBPENSHOPPE

Penshoppe recently introduced its new, global group of brand ambassadors, aptly called Club Penshoppe. Composed of dynamic young members from Penshoppe’s various global markets, Club Penshoppe aims to celebrate the youth’s power to inspire others, wherever in the world they may be. Scroll down below to meet these 7 talented youths of today!

Penshoppe Capital x Spring Summer 2017 Collection Launch

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Penshoppe recently released its Summer 2017 collection, along with the opening of its newest flagship store (and their biggest branch!) in UP Town Center! The new store, dubbed as the the "Penshoppe Capital", is home to Penshoppe's biggest selection of fashion pieces. From fresh drops to classic favorites like essential shirts and DenimLab pants, it will be the one place where anyone can go to see everything that the brand offers at a specific time. Here are photos from the launch, as well as pieces that caught my fancy! :)

Gigi Hadid is Penshoppe’s Newest Global Ambassador!

When Gigi Hadid tweeted that she was the new face of Penshoppe, my face was literally the Wow reaction emoji from Facebook. Hahaha! But with ambassadors the level of Kendall Jenner, Lucky Blue Smith, Sean O’Pry, Sandara Park, and Mario Maurer, I shouldn’t have been surprised by Penshoppe’s latest move. As if this big news isn’t enough, Penshoppe also launched the Power Stretch Jeans during their exclusive event. Power Stretch Jeans promises to take its wearer to more places with the use of soft stretchable material that provides absolute comfort plus a snug and flattering fit. Comfort and style? I vote yes! The models in the fashion show proved this when they also biked and skateboarded along the runway!

Penshoppe Denim Lab Show + Sandara Park

I love how Penshoppe pushes boundaries everytime through their world-class endorsers (Lucky Blue Smith, Kendall Jenner, Cara Delevingne, Sean O'Pry, Mario Maurer, etc) and new style releases! Last month, they showcased their new Denim Lab Collection through a grand fashion show at the Trinoma Activity Center with a very special guest, Penshoppe endorser & Pop Superstar Sandara Park! I was so sad that I missed her presscon but I still went to the show because I am a fan! Love her. Here are photos from the event...