#IAMDIFFERENT : Penshoppe's Anti-Bullying Campaign

Bullying has become so normal and so rampant nowadays that it has become one of the world's largest societal problem. Countless lives have been lost, millions of hearts broken and lots of families destroyed because of it. It is very easy to say "stand up for yourself" or "just be yourself" but people and situations are never alike. And when it all comes down to it, sometimes all that a person going through it need are other people to draw strength from. Sometimes, they just need someone to take a stand with them and for them. In a world where being different results to being mocked, isolated, and bullied, now is the time to empower today’s youth to celebrate their uniqueness. This is what local retail brand Penshoppe aims to communicate with the launch of their newest campaign #IAmDifferent. More below... 

The launch was held in BGC and guests wore their #IAMDIFFERENT shirts in their own unique ways. Guests were also asked to take a photo holding anti-bullying sign boards. So inspiring!

 All their endorsers also took a stand and wore their shirts with pride!

With the help of international brand ambassadors Bella Hadid, Lucky Blue Smith, Kaia Gerber, and Sandara Park among many other big names, Penshoppe brings its focus to the widespread issue of bullying plaguing the Filipino youth. This campaign presents a timely opportunity for everyone to start talking about the pressing issue of bullying in the country. A study reports that 1 out 2 Filipino students have experienced or witnessed bullying in their schools. It has also taken a new form especially with the advent of social media as it provides a more convenient avenue to spread hate and thrive on people’s insecurities.

As the brand’s first public CSR project, #IAmDifferent aims to form a movement to inspire everyone to embrace who they are despite what other people may think. “Being different is something to celebrate and be proud of, that’s why Penshoppe is truly committed to empowering the youth to embrace their individuality”, says Jeff Bascon, Penshoppe’s brand director. 

“Our society, especially today’s youth, faces the harsh reality of bullying just because we may look or act differently from others. Penshoppe believes that there is a need for us to use our voices and influence everyone to take a stand against bullying”, Bascon notes.

Clara Benin serenaded the crowd with her beautiful voice! 

 Also, Quest! Love him!

Sick beats by Samantha Nicole

At the core of this campaign is Penshoppe’s newest collection of tees and caps which are emblazoned with the campaign statements “I Am Different” and “Different is good”. Each t-shirt from the limited edition #IAmDifferent collection features construction from luxe fabric and with a special identifier: a unique serial number. I personally love the designs! I wanted to buy the vertical I Am Different but it got sold out fast. :(

Proceeds from the #IAmDifferent collection will benefit development of a module that discourages bullying and encourages acceptance in public school children, in partnership with Teach For The Philippines.

 My loves Ava, Miko and Ana!

 Hi girls

“We know we have a long way to go, but we hope that this campaign will start a movement, educate and encourage many Filipinos to be involved and to do their part against bullying”, Bascon adds. The movement has already started on social media, with a growing number of posts tagged by ClubPenshoppePH members LoisaAndalio, Ronnie Alonte, Sofia Andres, Tanner Mata, Maria Fabiana, and Emilio Perez. Local personalities have also lent their voices to the cause, including AlabPilipinas head coach Jimmy Alapag, SheTalks Asia co-founder Vicky Herrera, entrepreneur Patti Grandidge, singer/songwriter Keiko Necesario, and others.

Congratulations Penshoppe on this life changing and beautiful campaign and event!!!

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