#SensitiveSkinWontStopUs: Aveeno Empowers Filipinos to Embrace Their Sensitive Skin Journeys

Aveeno highlights the anecdotes and messages of its community through Aveeno Sensitive Skin Stories—a collection of testimonials from its ambassadors and skincare enthusiasts. They share their personal skincare journeys, highlighting how Aveeno—powered by the science of oat—has helped them care for their sensitive skin with confidence and comfort. 


Having lived with atopic dermatitis my entire life, I’ve always used products that work well with my skin — just like Aveeno! Sensitive skin affects approximately 7 in 10 Filipinos, yet it remains an often-overlooked and under-discussed concern in everyday conversations. Aveeno is a pioneer in sensitive skin care solutions, backed by oat science and over 75 years of research and experience. Following changes in lifestyles and informed by skincare trends, Aveeno continues to develop products for the face and body that nourish the skin, enhance its natural barrier, and protect it from pollutants. Read on to know more...

SHEIN x Belle Mariano Second Capsule Collection Launch

I attended the SHEIN event last week to witness multi-talented actress Belle Mariano unveil her second capsule collection in person. The launch was buzzing with energy, and her new pieces perfectly captured Belle’s fresh, feminine, playful style. SHEIN x Belle Mariano presents a second capsule collection between fashion’s favorite online destination and the Gen Z superstar. Following the success of the first collection, this edition of SHEIN x Belle Mariano promises more options and looks from a range of styles—80 for clothes, 30 for bags, 40 for shoes—all personally curated by Belle. Read on to know more...

Puregold Channel Launches Exciting New Digital Series ‘Si Sol at Si Luna’

Puregold Channel just raised the bar—again. Following the breakout digital hits ‘My Plantito’ and ‘Ang Lalaki sa Likod ng Profile’, Puregold Channel has stepped confidently into the realm of cinematic-scale storytelling with its newest offering: ‘Si Sol at Si Luna’. 

The series was unveiled in a star-studded press conference held on May 16 at the World Trade Center, Pasay City, making a quantum leap in Puregold’s journey as a force in Filipino digital entertainment. Read on to know more...

Salum and Champ Green Shine Bright at the Puregold CinePanalo 2025 Awards Night

Hiligaynon full-length film Salum directed by TM Malones and Mindanaoan short film Champ Green were honored the top prizes in their respective categories at the second edition of the wildly successful Puregold CinePanalo Film Festival! Read on to know more...

Filmmakers, actors, and industry professionals gather to mark the successful conclusion of the Puregold CinePanalo 2025

Aveeno’s Calm + Restore Facial Care Line Launched with Sofia Andres as the New Face

The skincare community had a reason to celebrate last September 16 as Aveeno unveiled its latest innovation, the Calm + Restore Facial Care line. The launch event, held at Khozy Lounge and followed by a vibrant social gathering at Papillon, was a testament to Aveeno’s ongoing commitment to sensitive skin care. Adding a special touch was the debut of Sofia Andres as the brand’s new ambassador, marking a significant milestone for both the product line and the brand. Read on to know more...