#SensitiveSkinWontStopUs: Aveeno Empowers Filipinos to Embrace Their Sensitive Skin Journeys

Aveeno highlights the anecdotes and messages of its community through Aveeno Sensitive Skin Stories—a collection of testimonials from its ambassadors and skincare enthusiasts. They share their personal skincare journeys, highlighting how Aveeno—powered by the science of oat—has helped them care for their sensitive skin with confidence and comfort. 


Having lived with atopic dermatitis my entire life, I’ve always used products that work well with my skin — just like Aveeno! Sensitive skin affects approximately 7 in 10 Filipinos, yet it remains an often-overlooked and under-discussed concern in everyday conversations. Aveeno is a pioneer in sensitive skin care solutions, backed by oat science and over 75 years of research and experience. Following changes in lifestyles and informed by skincare trends, Aveeno continues to develop products for the face and body that nourish the skin, enhance its natural barrier, and protect it from pollutants. Read on to know more...

SHEIN x Belle Mariano Second Capsule Collection Launch

I attended the SHEIN event last week to witness multi-talented actress Belle Mariano unveil her second capsule collection in person. The launch was buzzing with energy, and her new pieces perfectly captured Belle’s fresh, feminine, playful style. SHEIN x Belle Mariano presents a second capsule collection between fashion’s favorite online destination and the Gen Z superstar. Following the success of the first collection, this edition of SHEIN x Belle Mariano promises more options and looks from a range of styles—80 for clothes, 30 for bags, 40 for shoes—all personally curated by Belle. Read on to know more...

Puregold Channel Launches Exciting New Digital Series ‘Si Sol at Si Luna’

Puregold Channel just raised the bar—again. Following the breakout digital hits ‘My Plantito’ and ‘Ang Lalaki sa Likod ng Profile’, Puregold Channel has stepped confidently into the realm of cinematic-scale storytelling with its newest offering: ‘Si Sol at Si Luna’. 

The series was unveiled in a star-studded press conference held on May 16 at the World Trade Center, Pasay City, making a quantum leap in Puregold’s journey as a force in Filipino digital entertainment. Read on to know more...

Create Beauty With Pride: Celebrating Individuality and Expression with SM Beauty!

The month of June brings all sorts of celebrations—from massive Pride Marches to highlighting meaningful and empowering stories of expression and individuality. SM Beauty, the country’s leading beauty retailer, understands that Pride is colorful and unique to every person, and is shining a light on the importance of support, love, and equality. 

On June 10, 2023, SM Beauty launched its "Create Beauty With Pride" campaign at the SM Mega Fashion Hall, giving guests and attendees a special opportunity to celebrate their individuality coz after all, beauty is for ALL! :) SM Beauty chooses to celebrate diversity in beauty and with its extensive range of cosmetics and hair products, the retailer is ready to cater to diverse needs and preferences, whether exploring or established. Read on to know more...

After Making Waves Across Asia, OATSIDE Is Finally In The Philippines!

OATSIDE, the plant-based & sustainable oat milk brand that has swept across Asia since early 2022, is finally here in the Philippines and is now available in both its Barista Blend and Chocolate variants! Their official launch was held in Papakape, Fort Santiago, Intramuros Manila on May 9, 2023, in a true Filipino Fiesta style hosted by Sam YG and Erwan Heussaff in Philippine’s first-ever milk-tasting experience. Read on to know more...

Hi Ava, Ana and Kuya Jeman!