Bullying has become so normal and so rampant nowadays that it has become one of the world's largest societal problem. Countless lives have been lost, millions of hearts broken and lots of families destroyed because of it. It is very easy to say "stand up for yourself" or "just be yourself" but people and situations are never alike. And when it all comes down to it, sometimes all that a person going through it need are other people to draw strength from. Sometimes, they just need someone to take a stand with them and for them. In a world where being different results to being mocked, isolated, and bullied, now is the time to empower today’s youth to celebrate their uniqueness. This is what local retail brand Penshoppe aims to communicate with the launch of their newest campaign #IAmDifferent. More below...
