Elevate Your Style With The Axe Black Concept Store Series

I don’t know about you, but I can’t resist a man who smells good and looks fresh, which is why I was so excited when Axe Black launched the Axe Black Concept Store Series! Like the Axe Black Pop-up Bar Series last year, the Axe Black Concept Store Series will feature different ambassadors to highlight their style.

This year, style icon David Guison, up-and-coming actor Arjo Atayde, and top DJ Nix Damn P will curate the different legs of the concept stores. I’m so excited to see how these guys will design their stores according to their unique styles - be it dapper, underground, or athleisure! What I also love about the Axe Black Concept Store Series is that five of the ambassadors’ chosen items will be sold in the Axe Store in Lazada for two weeks after their legs, so you can definitely catch up if you missed your chance to visit their Concept Stores. Read more about the Axe Black Concept Store Series and the launch that happened last month below…

Greenwich's Barkada Summer Treat + #AWOWLUAU

Summer just got hotter because of Greenwich! I know this season is all about family and friends as we all try to beat the heat by going to the beach, somewhere cold or going on different adventures. Get a jumpstart on your craziest summer yet with Greenwich's best-tasting Hawaiian Overload Pizza! 

Cream Silk Transformations: Spotlight on the #ModernFilipina

Filipina women are known to be resilient, strong, will-powered and beautiful. Agree? We might be Maria Claras before, but with the passing of time, our traits & characteristics evolved with it too. From better to best, from good to greatest. To celebrate this relevant and admirable changes, Cream Silk, the Philippines’ No. 1 hair care brand, launched its newest campaign: Cream Silk Transformations: Spotlight on the #ModernFilipina last January 23 at the World Trade Center. Known for helping women go beyond beautiful, this year, Cream Silk champions Modern Filipinas, who strive to become the best versions of themselves, in their journeys of transformation! Go fellow modern Pinays! Here are photos from the launch:)

Julie Ann San Jose, Coleen Garcia, Nadine Lustre, Heart Evangelista, Rachelle Ann Go, Yassi Pressman

Go Play With Your Hair, DOVE Got You Covered!

If I only have the patience + time, I am certain I'd be one of those girls who can't leave the house without fixing their hair to perfection. Whenever I have a special event to go to or I have a few minutes or hour to spare, I try to curl my super annoyingly straight hair. Of course, I know heat from the curler damages the hair so I use a heat protectant spray. Not sure if it's effective though because for one, my hair is still dead as a walis. Di lang obvious because I use conditioner everyday. Now, I'm so happy to share with you the only hair-saver you would ever need. DOVE's Intense Repair Haircare Range has got us all covered! So curl, straighten, perm, blowdry, clip, tie your hair away without worrying about damages. Photos from the launch:)

 Demo! They used 2 roses (delicate like our hair!) to show how effective Dove is. One was coated with Dove, the other was not. They then blow-dried both. 

So amazing how the one with Dove (right) looked fresh & alive! Wows.

Aside from blowdrying, curling, straightening, coloring, even every day activities, like towel drying, combing, brushing, and exposure to sun and wind can also cause damage to our hair.

 Hair Play stations!

Dove’s latest campaign invites women to Go Play with their Hair, while Dove takes care of the damage. Thanks to Keratin-Actives, a new, patented hair care technology, Dove Damage Therapy not only repairs damaged hair but also strengthens it to make it more resilient against future damage. Keratin-Actives provide superior nourishment and deeply penetrate into hair to repair it from the inside out, so hair looks, and feels healthy, and moves beautifully.

With my GFs Tracy, Ana & Sarah

 choose your weapon hehe

 Hair clips, pins, scrunchies were all available:)

 The DOVE Intense Repair Haircare Go Play Kit! Love this!

 Mother Earth and her new hair! So cute hehe

 My turn! 

 Wasn't able to try the Flipbook! Super fun this one!

 You had to flip your hair for 7 seconds and then they'll turn your photos into this Flipbook. Cool.

Unilever's PR, the gorgeous Apples Aberin:)

Bloggers love DOVE!:)

Get the hair you've always wanted without worrying about damages! Show the world what real beauty is and Go Play With Your Hair with DOVE!:) Thank you Unilever & Bridges for inviting us to this wonderful event!:)


Dove’s Intense Repair Haircare range is available in all leading supermarkets, drugstores, and department stores nationwide.

For news & updates, follow:

https://www.facebook.com/DovePH

https://twitter.com/dove_ph

http://websta.me/n/doveph

Make Your Own Havaianas 2014 VIP Invite Giveaway!

My favorite time & event of the year has come! Havaianas brings Brazil to the Philippines through Make Your Own Havaianas 2014. As the summer season hits full throttle, it’s that special time of the year when Havaianas gives us the creative license to decorate this season’s must-have accessory—flip-flops. 

In its ninth year, Make Your Own Havaianas returns to its Brazilian roots. After all, flip-flops were made to perfectly complement the Brazilian vibrant lifestyle: vivacious, expressive, adventurous, and always the life of the party. 

The thrill in this full-customization event comes in the ability to mix and match everything: from the soles and the straps, to color combinations inspired by street art, and to the fun limited edition pins – all exhibiting Brazil.

Inspired by a 200-year old tradition from Brazil, this year’s commemorative pair features colorful Bonfim wish ribbons that are worn for good luck. The print wishes every wearer Alegria, Diversao, Empolgacao, Euforia, and Felicidade or Joy, Amusement, Excitement, Euphoria and Bliss – true to the Havaianas always summer spirit.

This year’s event is made even bigger and more accessible. At the heart of Makati, Make Your Own Havaianas 2014 will take place in its new home at the Glorietta Activity Center from May 8 (Thursday) to 11 (Sunday), 2014 open from 10:00 AM to 9:00 PM on weekdays, and 10:00 AM to 10:00 PM on weekends. There will be no entrance fee so everyone is welcome to customize their own Havaianas and celebrate the streets of Brazil.

Now, the exciting announcement... 1 lucky reader of my blog could attend the Media/VIP party with us and also get to create your own pair for free!:)

Mechanics:

1) Follow me on Twitter and Instagram @paxieness.

2) Instagram one of the photos above with the event details. Don't forget the hashtags #MYOH2014 and #MYOHxDE

3) Tweet this giveaway, include the link of this blog post. Tag me @paxieness and use the hashtags #MYOH2014 and #MYOHxDE.

4) Comment below with your full name, email, and links of Instagram and Tweet.

Winner will be announced on May 5. See you there. This is gonna be so much fun!:)

For updates, follow Havaianas:

http://ph-en.havaianas.com/en-PH

https://www.facebook.com/havaianasphilippines

https://twitter.com/havaianasphils

http://instagram.com/havaianasphils