Elevate Your Style With The Axe Black Concept Store Series

I don’t know about you, but I can’t resist a man who smells good and looks fresh, which is why I was so excited when Axe Black launched the Axe Black Concept Store Series! Like the Axe Black Pop-up Bar Series last year, the Axe Black Concept Store Series will feature different ambassadors to highlight their style.

This year, style icon David Guison, up-and-coming actor Arjo Atayde, and top DJ Nix Damn P will curate the different legs of the concept stores. I’m so excited to see how these guys will design their stores according to their unique styles - be it dapper, underground, or athleisure! What I also love about the Axe Black Concept Store Series is that five of the ambassadors’ chosen items will be sold in the Axe Store in Lazada for two weeks after their legs, so you can definitely catch up if you missed your chance to visit their Concept Stores. Read more about the Axe Black Concept Store Series and the launch that happened last month below…

A light and refined scent, Axe Black is the fitting complement for guys who believe that demanding attention isn’t always the best way to be noticed. Rather, these are the guys whose quiet confidence, and refined tastes make them stand out. #LessEffortMoreStyle, after all. :)

Axe Black endorser Bamboo rocked out at the Axe Black Concept Store Series launch. :)

We danced to some sick beats

DJ Nix Damn P with Raymond Gutierrez, Banjo Albano, and Mike Concepcion

Lifestyle blogger David Guison

Actor Arjo Atayde

The launch of Axe Black Concept Series also introduced the newest Axe Girl, the beautiful Coleen Garcia! A rising star in her own right, Coleen embodies the characteristics of an iconic Axe woman, as she stays true to her personality and seeks out the understated in every guy. 

The Axe Black Council, including endorser Bamboo, last year’s winner Frank Magalona, and newest Axe girl on the block Coleen Garcia, will choose the winner based concept, digital mentions and sales to determine the winner of the Axe Black Concept Store Series. Best of luck to the Axe Black ambassadors! 




Axe Black endorser, my forever crush Bamboo!

New Axe Black Girl Coleen Garcia

Here are more photos from the event! We enjoyed the night with drinks and dishes from Smith and Butcher. There were also stations like Grooming Hub, Shoe Care Station, Style Corner, and Fragrance Bar – all important for completing your #LessEffortMoreStyle look!

Hi Kate!

Hello Jonver & Jeck!

With my loves Ley, David, Raiza & Miko!

It was truly an awesome night spent with blog friends as we all got together and went full force in supporting our favorite male blogger & style icon, THE David Guison! Let's continue supporting him guys! Hope he wins. In all the years we've known him, I could really say he truly deserves it. Love you paps! Thanks AXE! :)

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