#FuelYourBest Shell V-Power Launch

Last June 8, Pilipinas Shell unveiled the new Shell V-Power, their newest breakthrough best-ever performance and efficiency fuel said to make life's journeys better for all motorists everywhere. The grand celebration started with a convoy of beautiful cars (Ducati, Ferrari and many more!) & motorbikes from Shell Mamplasan to the SMX Convention Center where the launch was held. Why is it the best fuel? Scroll down below to find out why and to see photos from the launch!

Shell V-Power Brand Manager Mark Malabanan and Retail Marketing Director and Strategy Manager Kit Bermudez lead the Shell V-Power convoy from Shell Mamplasan

Shell representatives, original equipment manufacturer partners, and media guests at different Shell stations gear up for the Shell V-Power convoy.

 More than 100 participants joined the Shell V-Power convoy last June 8, 2017 to launch the new Shell V-Power, formulated with DYNAFLEX Technology, delivering both performance and efficiency.

Pilipinas Shell understands the need of Filipino drivers. To better equip them on the road, Pilipinas Shell continues to develop better, if not the best fuel formulations so far. Working with the best teams available, such as its roster of 170 fuels scientists across their five fuels technology centers, Shell continues to churn out innovative products to help meet the constantly evolving needs of its customers and their vehicles.

Every driver has his or her own priorities when it comes to the choice of fuel. Some value power and performance, while some value efficiency. With the continuously changing driving conditions in the country, the needs of drivers continue to evolve as well. Wouldn’t it be great to have a premium fuel that offers performance but also formulated for efficiency?

The new Shell V-Power offers exactly that. After over five years of tireless work by R&D experts, Shell unveils brand new formulations for its premium Shell V-Power fuels. Shell V-Power is the only fuel co-engineered with and recommended by the iconic Formula 1 race team, Scuderia Ferrari. Shell’s most advanced Shell V-Power fuels[1] are now formulated with its proprietary DYNAFLEX Technology.2 It comes in three variants: Shell V-Power Gasoline, Shell V-Power Racing, and Shell V-Power Diesel.

Host Joey Mead-King presents a live update of new Shell V-Power launch in all Shell stations across the country and all digital assets of Shell.

PSPC President and CEO Cesar Romero welcomes the guests during the launch of Shell’s newest breakthrough in fuels technology.

 Ferrari inside SMX! Wowza

Shell V-Power Brand Manager Mark Malabanan presents the new Shell V-Power, formulated with DYNAFLEX technology to deliver both performance and efficiency.


Shell V-Power Brand Manager Mark Malabanan with the celebrity ambassadors of the new Shell V-Power, Yassi Pressman and Jericho Rosales.

Shell Fuels Scientist Mae Ascan discusses the DYNAFLEX Technology formulated in the new Shell V-Power.

Shell V-Power Racing and Shell V-Power Gasoline fuels target two key factors that can impact engine efficiency and performance – namely friction and deposits. The new Shell V-Power Diesel is designed to help restore up to 100% of your engine’s performance3 by removing deposits from fuel injectors.

Bamboo entertains the crowd with his powerful performance during the launch of Shell’s latest innovation.

Shell Vice President for Retail Anthony Yam thanks the guests during the new Shell V-Power launch.

“We are constantly faced with the challenge to keep up with the rapid evolution of vehicle technology and the changing needs of our customers,” says Anthony Lawrence Yam, Pilipinas Shell Vice President for Retail. “We understand their desire to give their vehicles the best which, in turn, may also help them perform at their best as well. This is why we have spent over half a decade of research and development to produce our best-ever fuel,1 the new Shell V-Power.”

A toast to the best fuel! (L-R) Host Joey Mead-King, Pilipinas Shell Petroleum Corporation (PSPC) Shell V-Power Brand Manager Mark Malabanan, Vice President for Finance Jeng Pascual, Retail Marketing Director and Strategy Manager Kit Bermudez, Vice President for Retail Anthony Yam, Fuels Scientist Mae Ascan, President and CEO Cesar Romero, Shell V-Power ambassadors Yassi Pressman and Jericho Rosales

So when it comes to fuel, be wise and choose only the best! Choose Shell V-Power Racing, Gasoline & Diesel and experience premium performance and efficiency.  Congratulations SHELL for a very successful launch! :)

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