Incase + Eastpak x Kris Van Assche

Seriously, that is one kick ass name, and to work with one kick ass brand? Epic. Eastpak partnered with top Paris/Belgium fashion designer Kris Van Assche and came up with an uber cool collection. Kris brought his signature elegant and minimalist style on board as well as his amazing attention to details. Could you expect less from Dior Homme's artistic director?:) Here are photos from our Bratpack store visit!

these are priced at P12k a piece!

For this collection, the colors black, dark brown and blue were used predominantly. I also love the luxurious leathers, 100% cotton fabrics and of course the functional thermo bottom!:)

You can have this backpack for P25k! It's durable and sushal! Plus, we were told this is just the only one in the Philippines. So unique kung unique!

Eastpak has always been known as an urban insider brand of bags. When I did the resistance campaign last year, it was leaning more on street wear or street fashion. But this collaboration brought something fresh on the table, it was for the cosmopolitan, chic-er market. The collection is also perfect for the chic travelers and campers. :) Kris Van Assche's vision easily fits into Eastpak's branding, both are all for durability, functionality and style. Each piece was designed to adapt to your lifestyle.

This is the Authentic Cottown collection!

The Incase collection! Fully designed to protect your gadgets.

love these Andy Warhol ones!:)

Thank you Clarissa Antonio and Sky for the tour and the late lunch!:)

sarah, me, arnie, paul, ana, clang, sky:)

And while we're at it, here are some of the cool items that caught my eye inside the store!

Eastpak

trolly bag!

Herschel! (their new collection is TDF)

Hedgren!

Jansport

DC

Eastpak, Incase and all the other brands above are available in Bratpack stores!

https://www.facebook.com/eastpak.philippines 

https://www.facebook.com/bratpack.ph

 www.twitter.com/bratpackstore
www.bratpackstore.tumblr.com
 www.pinterest.com/bratpackstore

 

Greenbelt 5
Robinsons Place Manila
Alabang Town Center
Gateway Mall
SM The Block
Eastwood Citywalk 2
Robinsons Galleria
Robinsons Magnolia
SM Pampanga
Marquee Mall
Embarcadero De Legazpi
Avenue Square Naga
Solenad 2 Nuvali
Robinsons Palawan
Robinsons Calasiao Pangasinan
Harbor Point Subic
Baguio Technohub Camp John Hay
Ayala Center Cebu
North Point Bacolod
SM Davao
Abreeza Davao
SM Cagayan De Oro
Centrio Mall Davao - opening this November 2012
KCC Mall Gen San
Robinsons General Santos

The Resistance

I love Eastpak. I love their tagline--Dare to Resist. And you already know my Eastpak stylist stint last year (together with Melai) which I'm really proud of. Eric of the Prime Group sent me the final layouts the other day. It's awesome! :) Thanks Eric.

So again, here's Eastpak's 2010 campaign--The Resistance Movement (and get to know their chosen leaders!)

KATHRINA

You might think it’s hard to live without steak, but Katrina Lugartos shares how exciting vegetarian cuisine is. “Apart from experimenting with many different ways to make vegetables more palatable, you’re enjoying your food minus the cruelty.” She pertains to the butchering act, which she staunchly fights and resists. A vegetarian since ten and a vegan since her late teens, Kat first encountered animal cruelty in the province when, as a child, she witnessed livestock slaughtered before her very eyes. “I took care of the pigs and treated them like pets while on vacation. Then a few days after, my uncles slaughtered them.” She currently works for the People for Ethical Treatment of Animals as a communications officer - embarking on her advocacy full-time.

JUKKA

Jukka Holopainen is a free spirit with a love for extreme sports - rock climbing, surfing, and longboarding. Traveling around the Philippines to quench his thirst for the extreme opened his eyes to the beauty of our islands. His growing passion for the Philippine environment led him to engage people to actively do something to help preserve it. “We can resist further degradation if we choose to lead a more organic lifestyle,” he says.  Jukka wears and manufactures hemp clothing, longboards and bikes around the metro to conserve petrol, and distributes brands of skateboards and longboards in the emerging market of skate and surf shops.

JOWEE

Growing up we have always marveled at the art movements of the West. From the age of antiquity to Warholian pop art, it is a delight to have influences coming from the Americas and Europe. However, Jowee Alviar, graphic artist and co-founder of Team Manila, started a movement that put Manila as an emerging art district. “We coined the name Team Manila because as aspiring graphic artists, in the event our design gets published, people will see our origin.” Jowee credits the rise of art appreciation to establishments aggressively promoting creativity in the midst of an urban setting. Through the process of creating our own artistic identity, Team Manila resists the shackles of colonial mentality.

RONALD aka Malaya

“I grew up thinking art was all about people who are able to copy real-life dimensions,” discloses Ronald “Malaya” Pasion, an artist and poet who has organized several events offering artists an opportunity to share their wares freely. In the process of deconstructing art, Malaya opened an entire new perspective - art that is free from the conventions of our preconceived notions, from rigid systems, and antiquated standards. He held events where musicians, painters, poets, dancers, and many other artists came together, defying rhythm and rhyme, yet bound by the following reasons - a tremendous love for art, a desire for self-expression, and willingness to share.

ORNUSA

Models live a high-octane life on and off the ramp and klieg lights. They go through day-long photo shoots, grueling ramp rehearsals. Some people dismiss modeling as an easy job where looking good is the only requirement. However, there are multi-faceted models who have ventured into other fields such as Ornusa Cadness. Apart from modeling, she DJs for clubs and events, paints and holds exhibits, and has even ventured into catering in the past. Resisting stereotypes and labels, Ornusa’s zest for life and diverse interests give convention the proverbial middle finger. “I really don’t care about what other people think about me.”

the leaders. astig. :)

"Eastpak supports this resistance to dated convention and negativity by presenting five movers and shakers who resist convention and carry on unconventional yet lucrative lifestyles. Contrary to the abrasive connotation of a political resistance party, Eastpak’s Resistance Movement is a means to shatter the stereotype of an apathetic, indifferent youth by acknowledging what they ought to resist while having a rockin’ good time. The five Resistance Leaders embody qualities Eastpak backpacks became known for - hip, edgy designs that are built to resist harsh elements and daily use. Over the years, the brand has included multi-functional laptop sleeves and accessories into its product line. The new product line is built to resist complexity, limits, discomfort, inadequacy, and the ordinary - evolving along with the increasing needs of the new generation."

 Thanks Eastpak for the wonderful opportunity!

*Eastpak is available in the following Bratpack branches in Ayala Greenbelt 5, Ayala Marquee Mall, Ayala Cebu, Robinsons Galleria, Robinsons Place Malate, SM Southmall, SM The Block, SM Pampanga, SM Davao, and SM Cagayan de Oro.

Dare to Resist

Last Thursday, I attended Eastpak's 2010 campaign launch at The Collective, Makati. This was the campaign I styled for before (together with Melai), so I was really excited to go there and see the presentation. Well, it did not disappoint. It is now one of the best events I've ever been to. So here's what happened at Eastpak's RESISTANCE PARTY...

The event hasn't started yet when Mich and I got there. So we decided to appease our hunger first. We decided to eat at Pasta Box. Ornusa was also there ordering food and she even opened the door for us (coz she was blocking it, lol). She smiled and I almost died. Kilig. Hehe. I totally forgot about her when our food was served. Yum.

I forgot what we ordered but it's delicious. Mine was spicy with chicken in it. Mich ordered the seafood pasta. Now I'm hungry.

There's my girl crush Ornusa and her friend--at the background.

Mich's dessert--banoffee something. 

We proceeded to the venue afterwards. Upon entry we were given these cool booklets...

So cool. I feel like I belong to a secret society/secret movement or something. Free stickers also came with it plus free entrance to gigs of some bands who are included in their Resistance party list.

Upon completion--you get additional discounts when you purchase Eastpak items!

 The resistance leaders.

The event was hosted by Sanya Smith--who's rocking these Golddot boots btw.

Amazing bands entertained us the whole night...

December Avenue 

Doppelgangers? sanya and ornusa. You can't tell from behind which one's which!

Eastpak's brand manager Gie shows off his beatboxing skills, while Sanya does freestyle rapping!

Next band: Salamin. That's the very shy Paolo Valenciano, lead vocalist and son of Gary V.

...who becomes a different person when performing on stage. His movements are very much the same as Bamboo or Brandon Boyd of Incubus.

The Eastpak Resistance video was shown next...

love the effect.

Melai--that's you! Thanks Jukka for blocking me. Haha.

And then they were called onstage...

Host Sanya with leaders Ornusa, Ronald, Kathrina, Jukka. Not present was Jowee Alviar.

Gie interviewing Jukka.

Interview with Malaya Ronald Pasion.

Interviewing Ornusa Cadness

Urbandub brought the house down! Love them!

Eastpak bags were displayed in glass cases. Love.

Me with Bea (of Prime group) and Earl

got my styling fee= GC's!:)
 Wearing: thrifted leopard print dress, korean shoes, forever21 necklace

And here's Mich after--tired, hungry, sleepy.

Mich fell asleep in the middle of eating her french fries. Adorbs.=P

Meanwhile, I saw this extremely cool Eastpak campaign that has won several awards in the UK and Germany. As usual, Mich LOVED it. I'm not really a fan of the undead, but I just love how they came up with this whole campaign. I love how their tagline "I love LIFE" contradict the characters and at the same time glorifies them. It's gruesome but amazingly insane. Oh, and I love the styling too!

Oh, and please do checkout Depot Fashion's website http://www.depotfashion.com.ph/. I already posted my 1st article yesterday. Thanks Melai for letting me grab some of your photos! :) More features and articles coming up, so I hope you could visit our site every now and then.

P.S. Got featured on MTV Style! :) Stoked.

Check out the feature HERE. Mwah!