28.2.17

Penshoppe Capital x Spring Summer 2017 Collection Launch

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n pie details dynamic l
prints.
Penshoppe recently released its Summer 2017 collection, along with the opening of its newest flagship store (and their biggest branch!) in UP Town Center! The new store, dubbed as the the "Penshoppe Capital", is home to Penshoppe's biggest selection of fashion pieces. From fresh drops to classic favorites like essential shirts and DenimLab pants, it will be the one place where anyone can go to see everything that the brand offers at a specific time. Here are photos from the launch, as well as pieces that caught my fancy! :)




The 800-square meter fashion haven features an edgy yet minimalist layout with white walls, floors, and ceiling. It also has giant LED screens playing the brand’s latest campaigns in place of display windows. It's huge!


“One of our biggest considerations when designing Penshoppe Capital is to make it a destination,” shares Jeff Bascon, Penshoppe’s Brand Director. “In order to do this, we need to create a unique shopping experience. That’s when we thought about playing with space. The store is laid out in such a way that shoppers can easily move from one section to the next and allows everyone to have a clear view of the brand’s offerings at a macro perspective.”




The store is launched together with the brand’s 2017 Spring-Summer collection, which is composed mostly of functional yet trendy pieces that are perfect for making the most out of your summer. With fashion inspired by the free spirit of music and arts festivals, the new collection features a myriad of summer staples that are given a fashionable update by mixing muted and neutral tones with subtle intricate details and dynamic tropical prints. The pieces I took home are mostly from the men's section! :)


Lots of statement shirts!


Love this Seoul shirt!



“Our goal with our Spring Summer 2017 collection is to remind everyone of the true spirit of summer. The looks we have are young and carefree yet functional, flattering, and undeniably trendy. These are the kind of clothes that allow you to go more places and do more of the things you love without having to worry about how you will look like.”


Love the new styles at the women's section! So trendy yet classy. Perfect for summer!

Love this!












Penshoppe Denim Lab



Not sure if they work for Penshoppe or their agency but they helped us compute our purchases. Thank you! :)

I love how versatile Penshoppe's styles are. Nico and I share the same pieces! :)

Whether you plan on spending most of your summer at the beach, in some farm or within the confines of the metropolis, looking stylishly on-trend is a must. And no other brand helps you do so—without suffering from heat stroke—like Penshoppe. Happy shopping and happy summer! :)


To know more about Penshoppe, please visit:
IG & Twitter: @penshoppe
Snapcht: @teampenshoppe

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