Retro Summer + Giordano Concepts Store

Giordano is a brand close to my heart because it witnessed the defining years of my life, you know, the 90s. Bulgaran na ng age. Haha! I remember obsessing over their classic plain shirts (with an embroidery of the iconic man) and their classic white socks that has an embroidery of a frog! Classic super. Anyway, Giordano has truly come a long way. And I am brimming with pride and happiness over the brand's success and all their new ventures  these past years and months. The brand has evolved--in a good way-- and I'm happy to be there to bear witness and experience it! Their recent project is their new store at The Block, SM North EDSA called CONCEPTS by Giordano. Concepts is basically a huge store which houses all 6 of Giordano's lines. Photos starting with an outfit post!

Giordano Concepts Launch at MEGA Fashion Hall

Giordano Philippines celebrated the opening of its flagship Giordano Concepts store with the class and style of the Victorian era at the new Mega Fashion Hall, SM Megamall, last February 19, 2014. I was there to witness the super bonggang launch with a few blogger friends. The themed event was graced by the country’s premier fashion editors, popular fashion bloggers, A-list celebrities and models, complete with a string quartet! A team of personal stylists from the PREVIEW team welcomed the guests into the store and helped them create a Giordano Concepts ensemble that best suit their lifestyle. Here are photos from the launch!

Ribbon cutting my Giordano's first male endorser, Richard Yap!

the Preview team

love the clothes on display! 

Mother Divine looked amazing in an androgynous outfit!:) 

 Celebrity models being interviewed by Issa Litton

 

Love all the plaids!

Here are all the celebrity models that day, styled by the Preview team!

 Kelly Misa, Mika Lagdameo and Patty Laurel-Filart

 Mikael Daez

 Patricia Prieto

 Laureen Uy

 Camille Co

 Divine Lee, Tim Yap, Venus Raj, Brent Javier

 Mikey Bustos

 Tweetie De Leon

 Richard Yap

Bloggers reprezent! Now with Nicole Anderson:)

Every outfit's wearable and chic!:)

Giordano Concepts simplifies the process for its customers, by presenting them foundation pieces that match different personal styles. The store itself is like a personal wardrobe that awaits any wearer character to make it come to life.

The store opened with its Cabin Fever collection characterized by an array of plaid and twill shirts in soft flannel fabrics.

“When it comes to comfortable dressing, the aim of Giordano Concepts is to give our customers choices that are functional and high quality. This will always be at the core from our first collection to the succeeding ones,” Larry Lim, Giordano Philippines CEO and President, said.

Congratulations to your new store and successful launch, Giordano!:)

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