Freeway Mixed Prints Collection 2013

The rainy season is here! Despite the dark clouds and the cold weather, looking dull and dreary is definitely not an excuse. What we need are pops of fresh colors and prints to brighten up our looks in this not-so-bright weather. Florals are taking over as Freeway brings out a special collection featuring its own exclusive prints exuding the perfect balance of femininity, charm and allure. Freeway gives you what you need to brighten up that day!

I looove this collection! So soft, feminine, charming. Loving all the prints and fabric used. Plus, love the footwear! It's from Janylin and Muniz by the way. :) I love how Freeway comes up with their own prints (since Feb this year), so unique and special!

For more information on Freeway's collections, please visit freewayonline.com.ph. You can also check out our Facebook page www.facebook.com/FreewayOnline. Follow us on Twitter and Instagram @FreewayOnline.

Freeway Spring Prints Collection 2013

Floral prints, Birds of Paradise, nature hues and tones…. Know what that means? Spring is in the air as Freeway releases its Spring Prints Collection! Fusing the beauty of nature with fashion brings out fun, fresh and youthful pieces ladies can enjoy. With this collection, dressing up, having fun and making a fashion statement wherever you go is definitely easy!

Always an innovative brand, Freeway started developing its own beautiful prints, influenced by the success of its National Artist Collectors Series which pioneered wearable art by interpreting the works of our Filipino National Artists on clothes. 

For this Spring collection, the brand started developing its own fabric prints on items such as weekend blazers, sleeveless tops, work shirts, comfortable tunic tops, summer dresses and fun shorts. With this direction, its customers will be delighted to own unique prints that cannot be found elsewhere. Materials such as chiffons, georgettes and charmeuse satins are made sure to have stretch for that wearing comfort.

 seriously, I love everything!!!

Freeway aims to give your wardrobe the spring boost it needs! Whether on a lovely day out, at the office, or a date night with friends, prepare to catch everyone’s attention with the trendy pieces we have in store for you! Catch the collection at Freeway stores nationwide! Plus...

For more information on our collections, please visit freewayonline.com.ph. You can also check out our Facebook page www.facebook.com/FreewayOnline. Follow us on Twitter and Instagram @FreewayOnline

National Artist Series: Freeway x Botong Francisco

I always look forward to Freeway's National Artist Collection launches. I can't help but feel a bit more patriotic whenever I see their collections and the story behind them. Last October 18, they held a press launch for their newest collaboration at The Row, Glorietta. This time they decided to celebrate the works of Philippine's greatest muralist of all time, Carlos "Botong" Francisco! They transformed the area into a huge art gallery, there was an exhibition by Michael Blanco's Academy of Artsists and live painting by talented children from Francisco's hometown. Of course, it wouldn't be complete without the runway show where they showcased their new designs.:) A splendid night indeed to celebrate the beauty of world class Filipino talent. Photos!

Photos from the event:)

 

Freeway’s Holiday 2012 Collection of National Artist Collectors’ Series pays tribute to his life and amazing murals. This most anticipated collaboration collection also marks the 100th Grand Anniversary of Botong’s life who was born in 1912. Botong was the second Filipino to receive the title of National Artist in Painting, after Fernando C. Amorsolo. He was one of the first Filipino modernists who revolutionized art and deviated from Fernando Amorsolo’s romanticism of Philippines scenes. His great works include Blood Compact, First Mass at Limasawa, The Martyrdom of Rizal, Bayanihan, Magpupukot, Fiesta, Bayanihan sa Bukid, Sandugo, Portrait of Purita, The Invasion of Limahong, Serenade, and Muslim Betrothaland the famed “Nose Flute” which set auction record of P27.8 million and is now owned by a private Indonesian collector.

Guest of Honor and art/fashion enthusiast Ms. Tingting Cojuangco being interviewed by Ms. Cherie Gil

 Freeway's Sheree Gotuaco, Kathy Que, Totong Francisco II (Grandson of Boton Francisco), Ino Manalo (Exec. Director of National Archives), Ms. Tingting Cojuangco and Ms. Cherie Gil

 us bloggers with the classy Tingting Cojuangco

hehe cute!

And now here are my favorites from the collection!

From canvass to fabric, Freeway immortalizes Botong Francisco’s paintings in to a wearable art. Freeway’s Holiday Collection honoring Botong Francisco consists of beautiful tailored dresses in woven poplins and soft materials like chiffon, a range of silhouettes of casual and corporate tops, plus fave gift items like accessories, watch, tote bags and more. The 25 piece collection comes in vibrant holiday colors, befitting the color palette of Botong Francisco’s paintings. Like always, an attractive packaging and a biography tag accompanies each item. The collection hits the stores this October. 

To know more about the collection and Botong’s 100 Anniversary celebration, visit Freeway’s new website www.FREEWAYONLINE.com.ph and get freshest updates at Freeway’s Facebook page (facebook.com/FreewayOnline) and Twitter (twitter.com/FreewayOnline).