National Artist Series: Freeway x Botong Francisco

I always look forward to Freeway's National Artist Collection launches. I can't help but feel a bit more patriotic whenever I see their collections and the story behind them. Last October 18, they held a press launch for their newest collaboration at The Row, Glorietta. This time they decided to celebrate the works of Philippine's greatest muralist of all time, Carlos "Botong" Francisco! They transformed the area into a huge art gallery, there was an exhibition by Michael Blanco's Academy of Artsists and live painting by talented children from Francisco's hometown. Of course, it wouldn't be complete without the runway show where they showcased their new designs.:) A splendid night indeed to celebrate the beauty of world class Filipino talent. Photos!

Photos from the event:)

Freeway’s Holiday 2012 Collection of National Artist Collectors’ Series pays tribute to his life and amazing murals. This most anticipated collaboration collection also marks the 100th Grand Anniversary of Botong’s life who was born in 1912. Botong was the second Filipino to receive the title of National Artist in Painting, after Fernando C. Amorsolo. He was one of the first Filipino modernists who revolutionized art and deviated from Fernando Amorsolo’s romanticism of Philippines scenes. His great works include Blood Compact, First Mass at Limasawa, The Martyrdom of Rizal, Bayanihan, Magpupukot, Fiesta, Bayanihan sa Bukid, Sandugo, Portrait of Purita, The Invasion of Limahong, Serenade, and Muslim Betrothaland the famed “Nose Flute” which set auction record of P27.8 million and is now owned by a private Indonesian collector.
Guest of Honor and art/fashion enthusiast Ms. Tingting Cojuangco being interviewed by Ms. Cherie Gil

 Freeway's Sheree Gotuaco, Kathy Que, Totong Francisco II (Grandson of Boton Francisco), Ino Manalo (Exec. Director of National Archives), Ms. Tingting Cojuangco and Ms. Cherie Gil

 us bloggers with the classy Tingting Cojuangco

hehe cute!

And now here are my favorites from the collection!

From canvass to fabric, Freeway immortalizes Botong Francisco’s paintings in to a wearable art. Freeway’s Holiday Collection honoring Botong Francisco consists of beautiful tailored dresses in woven poplins and soft materials like chiffon, a range of silhouettes of casual and corporate tops, plus fave gift items like accessories, watch, tote bags and more. The 25 piece collection comes in vibrant holiday colors, befitting the color palette of Botong Francisco’s paintings. Like always, an attractive packaging and a biography tag accompanies each item. The collection hits the stores this October. 

To know more about the collection and Botong’s 100 Anniversary celebration, visit Freeway’s new website www.FREEWAYONLINE.com.ph and get freshest updates at Freeway’s Facebook page (facebook.com/FreewayOnline) and Twitter (twitter.com/FreewayOnline).

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