No Fears, No Stains with ARIEL

In general, I've always thought of life as beautiful, but it's also a never ending roller coaster ride. One day you're on top screaming your lungs out and having the best time of your life, the next day you've hit rock bottom trying not to puke from all it's complications. So many ups, downs and sidetracks, am I right? But those setbacks shouldn't hold you down forever and hinder your growth as an individual. Truth be told, my personal and professional life is not all rainbows & butterflies. I have been through as much heartbreaks as happiness & triumph. And just as what my love Marilyn (Monroe) said, messing up is inevitable, but it's totally up to you how you'd deal with every situation. One failure does not define you. Dust yourself off, keep on pushing, believe in yourself, hold your head high, and keep on seeing the good in everything. 

I'm so glad I've found a partner in life that could work on my stains & celebrates my strengths-- ARIEL! The world's leading detergent recently held a "Wash Your Fears Summit" where they honored 100 Fearless Filipinas and introduced the new Ariel. Photos!

I was invited to cover the event and attend as one of the 100 Fearless Filipinas. Such an honor!:) The gathering pays tribute to all Filipinas who strive to improve the lives of their families and their communities. Ariel recognizes the journey to success is often stained by roadblocks that test one's strength, dedication and commitment yet Filipinas are known to stand up from every fall, wash away their fears and bravely face the world. 

 Beautiful host & new mom, Ms. Bianca Gonzales-Intal

 In this summit, Ariel's brand Ambassador, Ms. Kris Aquino, and 10 Fearless Women were invited as keynote speakers in a discussion on the "State of Filipina Women" where they also shared inspiring stories on how they overcame their fears and succeeded in life. The event aimed to demonstrate Ariel's ability to remove 100 stains in 1 wash through a symbolic washing away of fears by the 100 Fearless Filipinas.

The 10 speakers shared their worst fears. Fear for the environment, the country, their loved ones, themselves. They also shared tips on how to overcome them. So inspiring! :)

 Ms. Amina Rasul's fear is prejudice against Muslims and Mindanao

 Ms. Kris Aquino's fear is her loved ones being hurt

The summit's attendees were also asked to write down their fears on a white shirt using different materials/stains. Afterwards, we were told to drop the shirts in a huge box labelled "Bin of Fears". :)

 Bianca asking the audience about their fears

 100 different stains

My fears! Dami noh?

All of our shirts were then brought to the laundry station where Ariel will remove ALL of the stains (and our fears) in just one wash! The 10 celebrity influencers symbolically started the washing.

 Biancs & Kris on stage 

 And the other celebrity influencers which I'll introduce later:)

 While waiting, Jonalyn Viray rendered a few inspiring songs:)

This summit for women features a panel discussion headlined by Ms. Kris Aquino and ten female celebrity influencers who are known to be fearless in their various roles, such as fearless beauty queen Miriam Quiambao, fearless advocate for peace and development Amina Rasul, fearless advocate for health and environment Anna Kapunan, fearless beauty queen and advocate for children's education Marilou Chua, fearless journalist Samira Gutoc-Tomawis, fearless entrepreneur Mandy dela Rama, fearless lifestyle columnist Mons Romulo, fearless female pilot Aimee Carandang Gloria, and fearless founder of The Cravings Group Badgie Guerrero-Trinidad. Ms. Emmeline Verzosa, Executive Director of the Philippines Commission on Women (PCW) and Ms. Maria Clara Ignacio, Chief of The Women's Center - Technical Education and Skills Development Authority (TESDA) are also invited as key note speakers to provide deeper context on the 'State of Filipinas'. All women in the panel shared their inspiring stories on how they recovered from the many stains they encountered in their pursuit of their dreams and ambitions. Such strong and inspiring women!!!

"Empowering Filipinas is at the core of what Ariel stands for, and we continue to find ways to drive conversations that can inspire more Filipinas to succeed in life. Ariel recognizes that Filipinas are now fearless in seeking new opportunities to propel them forward in life. This summit for women celebrates 100 fearless Filipinas who have demonstrated that fears are just stains that we have to be brave enough to remove. Be fearless like Ariel - tested and proven to remove 100 stains in 1 wash." - Louie Morante (Regional Communications Manager for Fabric & Home Care, Procter & Gamble Southeast Asia)

 The new Ariel commercial featuring Kris Aquino was shown

 Ms. Kris Aquino shared a lot of revelations and inspiring stories that day!  

"Sometimes, no matter how focused we are on our goals, there will be unexpected situations and stains that will challenge our abilities. But being Filipina and a mother, I learned to use the last ounce of strength to stand up and face my fears." -
Kris Aquino

It was then time to reveal the 100 washed shirts! 

 They washed all of our fears away! Wooow! 

Though there were a large number of stains, they were no match for Ariel's superior stain removal as the guests witnessed firsthand the product's efficacy & efficiency in removing 100 stains in just 1 wash!!! HOW??? With it's optimized & new formulation which contains a higher level of active ingredients and smart enzymes. It comes in 2 variants & scents: Sunrise Fresh & Freshness of Downy Passion. :)

Because it is now ultra-concentrated, you only need to use less detergent per wash. For a load of 15-20 pieces of clothes, you just need half a cap or 45ml of Ariel Power Gel, versus using 1.5-2 scoops of powder. Unlike powders, you can also pre-treat stains directly or do spot treating more easily. Since it's in power gel form, it also does not leave powder residues on clothes.

 Thank you for everything you do and for inspiring us!

My favorite from the bunch, Ms. Amina Razul & Ms. Samira Gutoc-Tomawis

 Sachet is P8.75, Pouch is P75.00 & Bottle is P175.00

The Wash Your Fears Summit seals Ariel's commitment to clean 100 stains in 1 wash. The power in every wash leads to a worry-free laundry experience, allowing women to have time for themselves and for the people around them.

Remove 100 stains in 1 wash and be fearless in facing any challenge that might come your way with the new Ariel. :)

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