From Supermarket Aisles to Stadium Lights: Puregold Conquers the Philippine Arena with OPM Con 2025

Last Saturday, July 5, I attended Puregold’s OPM Con 2025 at the Philippine Arena. It was my first, so I was pretty excited, not knowing what to expect. All I could say is, what an epic night! I went home with a sore throat (from all the singing and screaming), good vibes, and a heart full of love for OPM. 

The Philippine Arena pulsed with music, lights, and pure Pinoy energy as tens of thousands of music fans came together. With a sold-out crowd and a star-studded lineup of today’s biggest OPM acts—BINI, Flow G, G22, KAIA, SB19, Skusta Clee, and SunKissed Lola—the event marked a bold new milestone in Puregold’s phenomenal rise in the entertainment space. Read on to know more...

Before I share the performance photos with you, let me show you a few photos from before the concert. We arrived a few hours before it started, so we spent our time checking out the different sponsor booths inside! Got a lot of freebies! 

Wore green for Puregold! Hehe

Puregold tote bag to get freebies! 

“We’ve always believed that our connection with our shoppers goes beyond the checkout counter,” Ivy Hayagan-Piedad, Senior Marketing Manager of Puregold, shared. “We are gratified to know that through Puregold OPM Con 2025, we gave our loyal members an unforgettable celebration of Filipino music, talent, and pride on a massive scale.”

Just one of the many booths!

Thanks Rod for lending me your Bini lightstick!

Thank you also to the kind Ate who lent us her SB19 lightstick! I'm a baby A'TIN!!! I love their music and I've been binge watching their vlogs. Hihi 

Ready to watch and fangirl with the chingus!

Fans in attendance even got to enjoy a premier VIP experience that included a soundcheck party before the concert proper. On top of that, freebies overflowed from top consumer brands that included Nestle Bear Brand, Nestle Chuckie, Great Taste, Jack 'n Jill, Cream-O, Coca-Cola, Nutriboost Kids, Nissin Wafer, Lucky Me!, Argentina, Angel, Tide, Safeguard, Cream Silk, Surf, Alaska, Doowee Donut, Del Monte Fruity Zing, Nestle Carnation, Nissin Noodles, Magnolia Cheezee, Purefoods, Champion, and Colgate.

Now finally, sharing photos from the concert!!!

BINI soundcheck photos!

SB19 soundcheck

From the first beat to the final encore, the night unfolded like a love letter to the many sounds of original panalo music. Each set brought its own flavor, and the audience responded to every shift.

The crowd was as diverse as the setlist. Everyday shoppers stood shoulder to shoulder with influencers and local celebrities. It was proof that music, like Puregold, cuts across communities. Thanks to ticket redemption events held nationwide, fans traveled from across the country, while some even flew in from other parts of Asia and the UAE, just to be part of the moment.

BINI 

BINI collab stage with James Reid!

BINI collab stage with Stell of SB19 & G22 Alfea

KAIA

KAIA collab stage with Mayonnaise! The whole stadium sung along to their hit Jopay! 

SUNKISSED LOLA

G22

G22 collab stage with Yeng Constantino

FLOW G

SKUSTA CLEE

SB19

SB19 collab stage with Rico Blanco! They made him dance to Dungka! A cultural reset. So good! 

From Luzon to Mindanao, Puregold’s OPM Con 2025 united Filipinos in a powerful celebration of identity, pride, and sound. As Piedad affirmed, “Puregold is about building meaningful experiences for the communities we serve.” And yes, more than just a concert, it turned out to be one of the most successful and talked-about music events of the year.

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