BATA Philippines SM Megamall Launch

When it comes to comfort and style, BATA is a footwear brand that resonates after all these years--- 120+ years to be exact! This Czechoslovakian brand has been around since 1894 and I'm happy to announce that they recently opened their FIRST store here in the Philippines! In partnership with SM Retail, the launch was held last December 2 at SM Megamall. The “grand launch” was organized to involve Filipino families from all walks of life, and the wide range of products offers something for all kinds of lifestyles. It was a real shopping party, chock full of activities and holiday surprises. Here are photos and stories from the launch!

  Hosted by my loves Janeena Chan

SM Shoes & Bags' VP/Business Unit Head, Mr. Eugene Saw

Mr. Thomas Bata, the brand’s chief marketing officer and fourth-generation heir to the Bata fortune.

 Congrats on this amazing partnership!

 BATA has been around for 120+ years! WOW. So iconic.

 Bata's different shoe styles were showcased through a fashion show. :)

For those with classic, professional tastes, models walked the hallways in polished outfits that included Bata dress collections.

There was a group of dancers for the “casual and trendy” featuring Bata and North Star collections, which drew in onlookers with their Christmas-inspired dance.

 Cutefest galore! The kids of Kiddowockeez wowed everyone with their dance moves:)

 Not sure who they are but they showed us wicked cheerdancing moves too! :)

The entire mall was the stage for a series of activities and dance mobs, each showcasing a different Bata “per-shoe-nality.”

What an amazing show!:)

 We then proceeded to the store located at the 3rd level of SM Megamall Bldg B for the ribbon cutting ceremony

 It's now officially open! Congrats!!!

Let me now tour you inside the store!

The interiors of the new Bata store at SM Megamall are bright, open, friendly and inviting retail spaces that give customers an exciting and convenient shopping experience.

The T & A Bata Shoe Company was registered in Zin, Czechoslovalkia by the siblings Tomas, Anna, and Antonin Bata in 1894. Innovative from the very beginning, it’s all about century-old traditions of a one-man cobbler’s workshop. Since that time, Bata has been on the forefront of innovation not only in the production and design of new styles, but in a creation of business models that permit a quick response to the ever changing wants and needs of our customers.

As a result, Bata enjoys a long history as a leading manufacturer and retailer of quality footwear, and proudly serves some one million customers each day. With more than 30,000 employees, 5,000 international retail stores, and a presence in over 70 countries, Bata is positioned to deliver an unparalleled combination of selection, quality, and service to customers around the globe.

The store showcases Bata’s Every Shoe for Every Occasion. These are comfortable and trendy footwear, versatile products to suit each occasion that is easy to maintain. Bata is also known for its contemporary styles and quality products at affordable products.

 Rhea Bue and her picks! So cute the sneakers!

The press and VIPs were there in full force, with over 100 present. Special guests, including online influencers, were treated to a private shopping experience.

 My picks!!!

 Ava's picks

 Everyone loved these boots! They're quite pricey for P7,000 but they're genuine leather and super high quality. 

 So nice noh?

The SM Megamall store also highlights the different Bata brands like Ambassador, which offers a wide range of footwear for men in lace up and slip ons for formal occasions. There is also the Power brand designed in Canada with style, technological features, comfort and durability for athletic and sports enthusiasts; and Weinbrenner, ‘strong shoes’ built to suit the true outdoor personalities, which carries the true essence of nature, travel, leisure, and casual time out.

Pretty pumps and heels

 Comfy ballet flats

 Hi Trice!

 They have clogs, mules, sandals!

Bata has also brands for the younger market like North Star, a sports casual footwear and accessories brand for the youth market inspired by world trends and young people’s versatility. There is also Bubblegummers for kids, fun Treats for Feet that brings safety, comfort, softness and flexibility to each step.

 Stylish pairs for work!

Bloggers' favorite!

 BATA technology

 It was fun shopping with my fave Ava!

 Nautical flats

 Got the nude one and it's so pretty and comfy!

 Espadrilles for summer

 One of my faves. Too bad no size 7 na! :(

The grand opening of this Flagship store was a success in every way. In the store’s first 24 days, it moved 935 units, and the women’s collection is proving especially popular. Congrats BATA Philippines and SM! :)

For more information please visit Bata Philippines:

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