Redefine Style with the New IORA

Every woman’s closet has seen trends come and go, that's why the ultimate dream is to have quintessential wardrobe basics that are chic and timeless but would still complement whatever trendy, amazing pieces you find along the way. IORA, a 20-year old Singaporean clothing brand, recently unveiled a new look & fresh take on wardrobe must-haves and it's every girl's (who loves basic & classic pieces) dream. See photos from the launch & their new collection below...

The latest collection has pieces that will satisfy every woman’s need to effortlessly look sartorially savvy—from stylish work blouses matched with pants, skirts or culottes, to dreamy lace tops with high waisted, knee length skirts.

Whether you love shopping with your mom, the girls, or your little princess, there’s a perfect piece for everyone. Fashionable moms can play dress up with their kids with Iora’s wide assortment of stylish picks like simple t-shirt dresses great for an exciting weekend. Young ladies also has a lot to choose from like knit tops and tweed-like jackets and tops.

The ensembles are all stylish, clean and chic, and definitely perfect for when one wants to highlight her style, be it eclectic and playful or smart and sophisticated. It's perfect for casual Sundays, work Mondays, Saturdates, etc. 

Lalu, Iora’s newest casual line, also features casual pieces with an extra touch of elegance. Have fun looking all dolled up with pieces accentuated with embroidery or sequins, or enjoy a carefree day with a stylish T-shirt dress or jogger pants and denim.

The color palette is eye-catching, too, with monochromatic hues—all figure-flattering—like black, white, brown, navy blue, and blush pink, as well as the classic stripes pattern which added a great contrast.

Along with this launch, Iora also announces a more affordable price range to cater to the hip and trendy younger clientele; now everyone can easily revamp their wardrobe and look their best self without breaking the bank.

 My faves from the bunch!

 Love this too!

Aside from the affordable opening price point of PHP499 (the most expensive you can buy in the store is only for PHP2199), shoppers can also enjoy a bundle sale offerings like two pieces worth PHP799 for only PHP1399, and two pieces worth PHP1199 for only PHP1999—that’s a real steal! The brand promises, though, that the high quality clothes that it’s always known for will still be evident in all collections moving forward.

Iora is a brand that favors lasting style to fleeting fashion so it’s perfect for those who need stylish and reliable well-worn standbys; it understands every woman’s need for flattering and versatile pieces and offers a perfectly chosen mix of trendy and classic ensembles.

Happy Shopping!:)

*Starting October, visit the nearest IORA store to check out the latest collection. In the Philippines, the new IORA concept store is located at SM Megamall, Glorietta, and Trinoma, with other branches in SM Cebu and Ayala Center Cebu.

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