Find Your Strong with Saucony Everun

I know I said that I am not a fan of exercising or fitness (I am just too lazy), but I vow to change that this year! Well for one, I am not getting any younger. Haha. I could now feel pain in some parts of my body (sheeet haha) and I am starting to feel "heavy" on the inside due to my lack of mobility. If I want to maintain the body I still have now, and if I want to stay healthy, I MUST start moving. So, it's just perfect that we now have inspiring events such as the Saucony launch which happened last month! Saucony is all about the art of running. Find out why it's the #1 running shoe brand by reading below...

Event was held in Exploreum, Mall of Asia!

Maintaining its relentless commitment to elevating the running experience, Saucony officially unveils EVERUN™, its most advanced technology to date, highly anticipated by runners everywhere.

We watched a video presentation on how Saucony develop their products. It's an everyday learning process!

“EVERUN™ is not only a game-changer for us but for the industry as well,” said Patrick O’Malley, senior vice president of global product for Saucony. “Runners are once again responding to the benefits of cushioning, including increased energy return and underfoot comfort. One of the primary objectives in the development of EVERUN™ was to deliver a continuous cushioning experience to runners, combining smoother landings in the heel with reduced pressure in the forefoot.

They have this in their office! Someone do the running and they do the testing.

They study the movements of runners and develop or improve products based on the results in their Human Performance and Innovation Lab. So cool!

The 100-year old brand has successfully married style and performance in its latest footwear line now equipped with the revolutionary EVERUN Continuous Cushioning technology, combining aesthetics and superior functionality. 

Price = P6,750

The line-up features the Runner’s World Editor’s Choice Triumph ISO 2 and Hurricane ISO 2 as well as the flagship shoes Kinvara 7 and Guide 9 not just in new breakthrough cushioning, but also in styles that can go straight from your runs your usual daily activities thanks to the shoes’ highly-versatile designs.

Saucony’s line up with EVERUN Continuous Cushioning is designed specifically for those who are always on the run. Whether you are a seasoned runner preparing for a race or a casual sports enthusiast who simply enjoys an active lifestyle, Saucony’s best has got that full packed design and credibility to make sure nothing will slow you down.

“Our designers came up with a fundamentally new approach we call Topsole™, a breakthrough construction process that positions our best cushioning material closer to the foot. The result is that EVERUN delivers the same plush feel in mile one as mile twenty, continuously giving back to runners, especially at the end of the run when they need it most,” said Patrick O’Malley, senior vice president of global product for Saucony.

EVERUN™ Delivers Two Key Benefits

Lowers Peak Pressures - EVERUN™’s revolutionary Topsole construction process positions a 3mm layer of Saucony’s revolutionary EVERUN foam material closer to the foot, directly under the footbed, instead of embedding it in the midsole below a layer of rigid cement like other regular shoes. This construction process distributes propulsion force over more area, reducing uncomfortable local peak pressures while delivering a dramatically more lively and responsive ride.

 EVERUN Construction vs Standard Construction

Absorbs Impact - The EVERUN™ Landing Zone and heel insert provide remarkable impact protection, maintaining cushioning properties three times longer than standard EVAs while returning 83% of the energy absorbed, according to research in the Saucony Human Performance and Innovation Lab, a state-of-the-art facility in the US that tests prototypes and does research on runners of all varieties, including the brand’s elite athletes.

 Saucony's ambassadors

 Hello, Yael!

 New endorser is Matteo Guidicelli!

Celebrity and athlete Matteo Guidicelli has chosen international, award-winning performance and lifestyle running brand Saucony as his official performance footwear starting 2016. He thinks that Saucony is a perfect partner for his daily runs and has shared a particular experience during the recent Century Tuna Ironman Subic race where Saucony’s comfort helped him conquer the race. “I haven't been getting sore. The parts where I usually get sore because of the shoes, it doesn't happen with Saucony because they're just right in the right places.”

Currently, he is using Saucony’s Triumph ISO 2 which carries the EVERUN continuous cushioning, a running-industry first technology which is better cushioning that’s closer to the foot, providing runners better landing and better stride for every part of their run. Since 1898, Saucony has always been a pioneer in creating footwear and apparel with superior running technology making it a top choice for serious runners and casual runners alike.

This 2016, Guidicelli completes the year’s roster of Saucony’s influential athletes with 2015 SEA Games Silver Medalist Kim Mangrobang, current Olympic Distance National Record Holder, John Chicano; ITU (International Triathlon Union) Level 2 Coach and only certified ART (Active Release Techniques) Provider in the country, PJ Rivera. Also part of Team Saucony are Bike King founders Raul Cuevas and Ting Joson, Team Herbalife and Team Ford Forza which is Guidicelli’s triathlon team.

The brand’s flagship shoes—the Kinvara 7 (2nd row, right side) and the Guide 9—are getting an EVERUN update, too. The Kinvara 7 (a neutral running shoe) and the Guide 9 (a stability shoe) feature heightened comfort. 


 Matteo was so excited to check out this pair!

 So nice!

Founded two years after the first Olympic Marathon, and one year after the first Boston Marathon, Saucony’s 100-year running heritage showcases the brand’s commitment in empowering people through running along with its “Find Your Strong” tagline that continues to energize, inspire, and unify runners to this day. Since 1898, the brand demonstrates deep respect for its authentic running heritage and its dedication to push the boundaries of running technology with its award-winning innovations, including EVERUN™, ISOFIT™, PWRGRID+™, Geometry of Strong™, and Total Run System™ apparel line.

 Nico can't choose between the 2!!! Love the gray one.

 Love theseee. Sayang walang pang girls na ganito:(

 Mens section

Girls section

 I want!!! This I can wear everyday.

Experience EVERUN™ Continuous Cushioning in Saucony Stores Glorietta 3, TriNoma, UP Town Center, and leading sports specialty shops Runnr, Sports Central, Toby’s, Olympic Village, Olympic World, as well as Robinsons Department Store Manila, Landmark TriNoma, and SM Department Stores nationwide. ;)

"At Saucony, a good day is when we get to run. A great day is when we inspire someone else to run."

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1 comment :

Thank you for visiting my humble blog! I read all your comments (even though I don't reply often). So keep them coming! Love to everyone:)