Happy 75th Anniversary RAYBAN!

Iconic and leading eyewear brand, RAY-BAN, is celebrating their 75th year anniversary!!! I will always remember how cool my Dad and uncles looked while making tambay in their  vintage aviators when I was young. Fast forward to now, their sunnies are still good as new and were passed on (or more like raided by) to the younger boys in our fam. Of course, the girlys steal them once in a while too. Hehe. Nothing will ever beat the epicness that is Rayban! Anyway, as I've said it's their anniversary, and they're celebrating it with a campaign that is just perfect for their forever mission-- style, tradition and freedom of expression-- the Ray-ban LEGENDS!

Ray-Ban Legends tells the history and the spirit of 75 years of being yourself and freely expressing your beliefs and personality. Since its creation in 1937 and up to the present day, honouring the values of authenticity and uniqueness constitutes the DNA of Ray-Ban.

Icons and legends of the past, present and future: this is the key message of Ray-Ban Legends. Shot by photographer Mark Seliger in California, the campaign frames seven legendary moments (one per decade), each inspired by a real life and particularly iconoclastic figure. Every character wears a Ray-Ban Icon. Each image evokes a specific story and is epitomized by the chromatic tones that are faithful to the relevant decade (black and white, sepia and, naturally, colour).

The result is an extraordinary gallery of powerful images that span an era, while capturing specific moments in time. In keeping with the Never Hide spirit, the seven figures unconsciously broke through barriers; their eyes were open while the world’s were closed.

 A group of pilots, the Blue Devils, in the 1930s; a writer’s “relationship” in the heart of America in the 1940s; a singer-songwriter who worked with Elvis Presley in the 1950s; an English socialite in the 1960s; a boy and girl falling in love during a protest in the 1970s; the nightlife of three girls in the 1980s, and a courageous rapper in the 1990s.

They also released their "modernized" iconic aviators...
Aviator shooter & curved temple

 foldable aviators! niiceee

Follow Ray-Ban for updates!

Ray-Ban Collector (Official Fan Page) : Facebook | Twitter | Instagram
Eye Statement (Branded Lifestyle's - company that grew Ray-Ban in Philippines) : Facebook | Twitter | Instagram

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