7.4.13

Antony Morato Italian Menswear Launch!

March 24 became the hottest night in Manila's history when top Italian Menswear brand Antony Morato held a sizzling hot and unforgettable launch at the HYVE, Bonifacio Global City! The clothing company debuted its latest collection on a unique four-zone ramp at the heart of the club. The highlight of the show was a replication of the brand’s famous “7 Seconds or Less” campaign, wherein underwear-clad models put their outfits on in just 7 seconds – right on stage. I think this was everyone's favorite part of the show. Haha. Here are photos!




Backed by music from DJ Emel Rowe, vivacious host Joey Mead greeted guests with an introduction to Antony Morato (AM). Since its founding in 2007, AM has experienced meteoric growth, spreading from its flagship store in Milan to over 3000 boutiques across 49 countries. The brand owes its rapid expansion and popularity to its youthful design philosophy, combining luxury aesthetics with an easy-to-wear vibe.



Some of the country’s top male models – including John Hall, Andrew Wolff, and Jon Avila – took to the four-point, multi-tier ramp alongside special guests Chris Everingham and Harry Morris of the Philippine Volcanoes, establishing stylish tableaus at each area before heading back to the dressing room. 



Rocker chic, sleek minimalism, and hipster glam were among the myriad looks represented onstage, showing the brand’s versatility while staying true to its Italian roots. 



The show ended with models heading to the ramp with their clothes in hand, and then dressing up as a 7-second countdown flashed on screens around the club. In a mere 7 seconds, the men were in effortlessly cool outfits – just as quickly as AM took the fashion world by storm. Sorry no photo! The models came out wearing only their underwear and then they dressed up onstage! :)


Some of the fab guests who graced the event!
ARC Public Relations’ Celine Gabriel Lim


 Joey Mead King

 Ian King

Gutsy Tuason and Audrey Carpio

 Raymond Rufino

 Lauren Dado (so sexy naman girl!)

Miguel Rodriguez and Chicho Suarez 

Angelo De Cartagena and Jebby Fronda


Juancho Trivino of GMA Artist Center

 Cat Trivino

Matthew Lim, Clarisse Chiongbian and Rovilson Fernandez

Clarisse Chiongbian and Bubbles Bermudez

 Manny Del Rosario

 Enrique and Juana Yupangco

 Dion Ignacio of GMA Artist Center

ARC Public Relations’ Jenny Yrasuegui

Raymond Romualdez with Gwen Zamora of GMA Artist Center


 With Antony Morato’s top-of-the-line apparel as sartorial inspiration, Metro Manila’s fashion scene is bound to explode with smartly-dressed men unafraid to experiment with their looks. Thanks to the brand’s excellent designs, it can happen as soon as 7 seconds from now.


*Antony Morato is available at U/G Activity Center, Expansion Building, Alabang Town Center. Antony Morato’s Makati branch will soon open at G/F The New Glorietta in Ayala Center, Makati City. 

* Antony Morato (AM) was founded by three Italian brothers, Tania, Lello, and Giovanni Calderelli in 2007. They were well-received by an ever-growing fan base, and the company’s rapid expansion sought the opening of many other mono- and multi-brand outlets all over the world. The brand’s rise to success is largely a result of their unique urbane style, which is focused on giving its clientele clothing at the forefront of fashion while still maintaining a timeless quality. Combined with flawless construction, AM is a sure hit with those looking for a rebellious tilt to stylish apparel.

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