Beat Traffic & Hunger with Grab-A-FitBar

I am always on the run, so more often than not I leave the house with an empty (borderline jurassic) stomach. If you're like me who's always hungry/hangry on the road, I have good news for you! It is time to put snacking worries in the past as Fitbar Philippines and Grab Philippines team together to bring to the Filipino commuters the “Grab-A-Fitbar” Project. Read on to more about it!

Inspired by the deep struggles of the local Filipino trying to find their way home via their local commute, the “Grab-A-Fitbar” project aims to alleviate the hunger pangs and snack worries of those stuck in traffic in Manila’s urban jungle.

“Grab provides a safe, convenient and affordable transportation option to move around the city,” stated Cindy Toh, Country Marketing Head of Grab. “We are honored to be partners with Fitbar Philippines to help our fellow citizens not only reach their destinations, but also do so with healthy snacks in hand.” Yes, health is wealth guyz! 

“Based on a research we recently conducted, we found out that most Filipinos experience intense hunger while driving or commuting,” explained Diana Aaron-Ong, Brand Manager of Fitbar. Filipinos are becoming more and more health conscious about their snack choices. They want tastier snacks, which may be unhealthy, thus leading to guilt afterwards. Aaron-Ong continues, “Fitbar can satisfy these cravings, minus the guilt. Fitbar provides ‘snacking with no worry’.” 

The “Grab-A-Fitbar” program aims to reach 100,000 passengers within Metro Manila, including provincial key cities in the Philippines as well. What an amazing project/campaign! Thank you Grab & Fitbar! :)

*To know more about Fitbar Philippines, please visit their Facebook page at www.facebook.com/FitbarPH or their Twitter account at www.twitter.com/fitbar_ph

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